Fast-Cosmetics
With fast-fashion brands H&M, Forever 21 and Topshop still enjoying success and still expanding, several of the fast-retail chains are also expanding into cosmetics. Currently Forever 21 sells cosmetics in all four of its Japan stores. The cosmetics which are priced between 280 yen to 480 yen come in eye shadows, foundations, nail polish and more. Not to be outdone by Forever 21, newly expanding U.K.-based Topshop will also enter the fast-cosmetics market in Japan by offering cosmetics in their new Shinjuku flagship opening next month on 16 September. The offerings for Topshop will be eye shadow, lip stick, nail polish, and more and be priced slightly hirer at 945 yen to 3,150 yen, with beauty consultants present during special events.
With the popularity and increasing market of fast-cosmetics do you think we can expect to see cosmetics lines from H&M, Zara, and even Uniqlo?
