Topshop’s Japan Expansion
Next month on Thursday 16 September Topshop will open their Japan flagship store. The new store located in Shinjuku will be 1,000 sqf and be the fourth store in Japan for Topshop after the Harajuku, Yokohama and Sapporo stores. The new Shinjuku Topshop will carry women’s wear, men’s wear, and cosmetics as well as have a shoe lounge on the second floor. This flagship will differ from the other Japan stores and reflect the premium, exclusive image of Topshop’s New York and London flagships. In addition the new flagship will have a personal shopping service – free of charge, and a permanent DJ booth and space for live music for showcasing DJs and bands. Expanding on their men’s wear, the Topman floor of Topshop will feature the new “Japan Collaboration”, a project introducing hot-and-new local men’s wear designers. For the Shinjuku flagship store Topshop is planning a limited range of items exclusively for the opening. In the tradition of new stores opening in Japan get ready for a long line – hopefully by then the weather will be a little cooler.
